On Page SEO

On-page SEO (also called on-site SEO) is the process of optimizing web pages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.

Search engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent. 

And if the page is relevant and useful, Google serves it to the user.

In other words:

Google pays attention to on-page SEO signals when ranking pages.

The Google algorithm is always changing, but Google continues to prioritize user experience. Google recommends focusing on 
Meaning creating valuable content that matches user intent is more important than ever.

Here are some key on-page optimization techniques you should consider:

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1. Write unique, helpful content 

2. Place target keywords strategically

3. Write keyword-rich title tags

4. Write click-worthy meta descriptions

5. Use headings and subheadings to structure your page

6. Optimize URLs

7. Add internal links

8. Add external links 

9. Include and optimize images 

10. ​

Google looks at the content of a page to see if it’s a relevant search result. And if Google deems your content less relevant than your competitors, they’ll outrank you.

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If you’ve ever heard that on-page SEO is about repeating keywords on a page, that’s far from the truth. Doing too much of this will harm your rankings. So let’s run through some sensible optimizations that will make a positive difference.