Local SEO

The first thing you should check off your local SEO checklist is setting up your Google Business Profile. 

Now, how can you optimize your local business website for local SEO?

Generally, you’ll need to follow the basics of SEO like any other website: 

• Creating high-quality content 

• Optimizing your pages for target keywords 

• Build links to those pages 

First, display your business information clearly on your home page or footer so visitors will easily find it. This means your NAP (name, address, and phone number) and other important info. 

So, you’ve set up Google Business Profile, managed the rest of your citations, and now have a list of technical issues to address to improve your site.

Schema markup can help a local business show up and appear in special SERP Features like carousels and answer boxes. 

For example, here are some schema markups relevant to local business:

• Events

• Reviews

• Local business

• Organization

Your online reputation is a huge factor in winning over potential new customers that are searching for local services online. 

You can manage your reputation in a few ways:

• Gather positive reviews on Google, social media, and review platforms.

• Engage customers on social media.