Local SEO
Local SEO is the practice of optimizing a business’s visibility in local search results. Key tasks include identifying relevant local keywords, optimizing a business’s Google Business Profile, and creating consistent NAP citations. It is an essential process for businesses focusing on increasing localized traffic, leads, and brand awareness.
Google Business Profile
The first thing you should check off your local SEO checklist is setting up your Google Business Profile.
Website Optimization
Now, how can you optimize your local business website for local SEO?
Generally, you’ll need to follow the basics of SEO like any other website:
-
Creating high-quality content
-
Optimizing your pages for target keywords
-
Build links to those pages
Citation Management NAP
First, display your business information clearly on your home page or footer so visitors will easily find it. This means your NAP (name, address, and phone number) and other important info.
Local Link Building
So, you’ve set up Google Business Profile, managed the rest of your citations, and now have a list of technical issues to address to improve your site.
Schema Markup for local SEO
Schema markup can help a local business show up and appear in special SERP Features like carousels and answer boxes.
For example, here are some schema markups relevant to local business:
Online Reputation
Your online reputation is a huge factor in winning over potential new customers that are searching for local services online.
You can manage your reputation in a few ways:
-
Gather positive reviews on Google, social media, and review platforms.
-
Engage customers on social media.